Reflect on your inquiry question, and how your understanding is changing, becoming more focused, or is perhaps being reaffirmed by your research. What do you now know that you didn’t know when you started this inquiry?


My original inquiry question was “how do YouTube niches effectively target demographics?”. Through research, I’ve realized that the really interesting aspect of YouTube lies with the relationship between YouTubers and their viewers, and the way media personalities manipulate and influence their audiences. Presently, my present question is “To what extent is the relationship between youtube personalities and their viewers influenced and/or manipulated by the YouTubers?”.

My research revealed certain things YouTubers do draw in their viewers and make them more inclined to purchase products they endorse or market. Viewers feel an emotional connection to YouTubers as a result of behaviours and mannerisms they exhibit. This allows the YouTubers to manipulate (unconsciously or not) their viewers into purchasing their products and supporting them in their endeavours. For example, Jacob Sartorius had a loyal following on Vine and, and when he transitioned into the music industry, those fans followed and supported him regardless of the judgement he faced from the rest of the world.

I’m excited to continue learning more about this subject as it analyzes media and audience interactions, and some of the psychology involved in the relations between loyal fans and their YouTubers.


ZIP Notes